The Underbelly

be well, your way

Wellness is for you, period.
Welcome to wellness expanded.

The Underbelly is wellness with you at the core. We are just like you: curious, authentic, approachable and creative. We don’t aspire to perfection and invite you to come as you are. We embrace the fullness of our darkness and our light, our crazy and our sanity. The Underbelly offers the tools, practices, inspiration, knowledge and community you need to achieve the four pillars of wellness – Physical, Mental, Emotional and Spiritual – your way.

We are passionate about embracing authenticity and self-awareness, and fostering a safe, accepting and welcoming space for wellness on your own terms. You are the wellness you need. Together, let’s create a world where everyone can discover holistic wellness that meets you where you are.


To be the go-to wellness community for anyone desiring  to achieve holistic wellness – Physical, Mental, Emotional and Spiritual – that works for you, your way.


To create and foster a community for everyone, including those have ever felt overlooked,  underserved and left out by the wellness industry. To empower you to show up and take up space. Define and achieve wellness in a way that makes sense for you.

The Underbelly celebrates:


We are a team of people from many backgrounds, ways of seeing and ways of being. We accept, celebrate and welcome you, whoever and wherever you are.


We’re curious about who we are. We take time to embrace our light and face our shadow selves through our practices. We’re fearless in our curiosity about you and your journey, too.


We are authentically us. We celebrate what makes us us, and what makes you authentically you. We are enough, and so are you. Be you. Be well, your way.


It takes courage and bravery to ask questions. We’re hungry for knowledge: about wellness, about your journey, and about how we can best help you make wellness your own.

Meet the Team


Jessamyn Stanley

Co-Founder & Chief Creative Officer
Durham, NC

Jessamyn is a double cancer (sun & moon), professional nerd, macaroni & cheese aficionado, and an internationally acclaimed leading voice in wellness.

Her first book, ‘Every Body Yoga: Let Go of Fear. Get On the Mat. Love Your Body,’ has inspired global audiences to discover the power of yoga and self-acceptance. She is a regular contributor for SELF Magazine and is consistently featured in many media outlets, including The New York Times, CNN, Good Morning America, Vogue, InStyle, BET, Cosmopolitan, Marie Claire, Allure, Shape, Out Magazine, and Forbes.

When not manifesting or in a yoga flow state, Jessamyn can be found staring at the sky or soaking in North Carolina’s best rivers and bathtubs. She collects vintage furniture and is the surrogate mother of several very charismatic plants, cats and the cutest mini chihuahua you’ve ever seen.

Jessamyn has a lot of opinions about how to prepare the perfect cup of tea, and she is addicted to Wikipedia. Jessamyn has never met a pair of sunglasses or a cell phone that she couldn’t eventually break and her ultimate yoga album is Kendrick Lamar’s Good Kid, m.A.A.d. City.

Mary Carr

Co-Founder and Chief Executive Officer
Durham, NC
Mary is a Leo Sun and loves basking in the light of all celestial bodies.
Dedicated coffee addict, Duke’s mayonnaise snob and pickler of all things. She’s happiest in her garden, cultivating, manifesting and dreaming. She deeply values curiosity and seeks out nature to recharge. Floating in the ocean is about the best medicine she can find, second only to snuggling with her human babies. And while she misses the mountains immensely, she loves calling Durham, NC home.

Jocelyn Jackson

Chief Marketing Officer
New York, NY
Jocelyn is a Libra (sun; Taurus moon and rising), Marketing, data and strategic insights nerd with 14 years of experience, and proud of it.

Lover of the written word, photographer, music fanatic, certified plant mom, moon groupie and The Queen of Motivational QuotesÔ. Hair color is her mood board for seasonal energy shifts. Inclusion champion and culture keeper. Jocelyn’s passionate about creating a diverse, equitable and inclusive world, and knows that major change starts with the womxn in the mirror. Jocelyn holds a Bachelor of Science degree in business administration with a concentration in marketing from New York University’s Leonard Stern School of Business, and a Master of Arts degree in corporate communication from Baruch College. She knows stuff…but is chill about it. 


Janie Ledford

Director of Design and Partnerships
Greensboro, NC

Constant creator, friend to chickens, and an avid supporter of bright, bold patterns! Janie is an extreme Capricorn sun, Pisces rising, and Libra moon.

The combination of a killer work ethic with broad creative visions and indulgence in quality goods surface in all of Janie’s work, from ceramics to illustrations to web design. With a background in traditional drawing, Janie finds inspiration in the process of keeping a sketchbook with literally every idea that has ever come into her head documented in it. When she’s not making something in her home studio, she is walking her giant dog or riding bikes with her best son, Frank. Her favorite karaoke song is “Lips of an Angel” by Hinder, but that is by no means her favorite song. She is a solid Baloo+Bagheera personality type.

Anna Rooney

Chief of Staff
Brooklyn, NY
Anna is a Libra (sun and rising), enneagram 2 with a 9 life path.

She studied Music Education at St. Cloud State University, Performing Arts Management at The University of North Carolina School of the Arts, and has an MA in New Media and Global Education from Appalachian State University. She met Jessamyn when they were graduate school cohorts in 2010, and spent a decade as a non-profit founder, theatre producer, executive assistant, and recruiter before joining the UB team in May 2020. The foundation of her wellness practice is 7-9 hours of sleep every night, and yoga and cannabis have supported her journey through endometriosis, anxiety, and celiac disease. She loves dairy-free mint chocolate chip ice cream, Palm Springs, overalls, pigeon pose, and the feeling after a good poo. 

Melody Minagar

Social Media Manager
Westlake Village, CA
Persian-American, Aries, Social introvert but social media extrovert.

Melody manages social media for celebrities, brands and public figures, and joined The Underbelly in the spring of 2019. Melody’s necessities include alone time to recharge, creative expression and rhythmic movement (both yoga & dancing). She’s into spiritualism, self portraits and getting her hands dirty. Pasta is her love language. Firmly believes art heals the world. 

Chaz VanHoose

Social Media Associate
Raleigh, NC
Double Taurus (sun & moon). Plant mom. Veggie queen.

Chaz’s wellness practice looks like sweaty workouts, long stretches, time outside, & warm baths. She enjoys creating- whether it be mood boards, paintings, new recipes, or a gluten-free treat. She makes a mean matcha, loves a good picnic, and is passionate about all things food, recreation, style, and sustainability. As a recent Summa Cum Laude graduate of NC State University, Chaz hopes to specialize in all things creative, brand, & community. She began working with Jessamyn as an intern and has since grown into a number of other roles- from social media manager at Dear Jessamyn and Jessamyn’s personal social media associate, to our very own social media associate here at The Underbelly. 


Ashe Phoenix

Durham, NC

Ashe’s loud Aries sun and her meticulous Virgo rising are only happy on days that are evenly split between hollering about justice and silently playing with audio.

She is a southern white and cares a great deal for motorcycle riding (’83 Suzuki GR-650) and learning about astrology (she’s got a Gemini moon in there someplace, too). She studied The Psychology of White Supremacy in undergrad and secretly knew she would end up applying it to anything other than a psych career. Lakes > swimming pools, seconds > dessert, bluegrass > country, glasses > contacts. Ashe is the only person in her house who likes homemade pizza, but luckily, any version of gourmet mac and cheese is a widely shared love.

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